Welcome to our brand new article ‘Feature Friday’ where Leapup HQ showcases a different Etsy designer, maker, or artist each week. In this regular feature we will explore how they work, what inspires them, and of course take a look at some of their lovely makes… perhaps learning a thing or two that we can apply to our own journey along the way!
This week we are talking to the lovely Megan Heffer from Little Stitch of Nature. Since I started my Leapup shop this year I’ve got to know of Megan’s beautiful work whilst networking on Etsy. She has some gorgeous animal and nature themed designs and in particular she has blue tits on her main Etsy logo image which are gorgeous and immediately caught my eye. I love blue tits, we even had them on the top of our wedding cake and I think you will agree she captures such a gorgeous bird so beautifully. Megan’s shop should help to set a great standard for the type of sellers that we hope to feature on our Leapup blog each week.
Introducing Little Stitch of Nature…
Could you introduce yourself and tell us a little bit about you and your Etsy shop?
Hi, I’m Megan, the creator of Little Stitch Of Nature. I started Little Stitch Of Nature after discovering freehand machine embroidery at college. After finishing my final project I decided to experiment – that’s when I found out how much I love embroidering animals and nature. I started to create embroidery hoop wall hangings embellished with British birds such as Magpie’s, Kingfisher’s and Robin’s. I instantly fell in love with the technique and have continued to create new and exciting designs… Since then I have made cushions, fabric baskets and I’ve even had a new range of greetings cards printed.
Tell us a little bit about how & where you work?
I work from home and have made a dedicated workspace in my bedroom. I have a desk, where my sewing machine is kept. Above this I have shelves full of my sewing supplies. From ribbons to fabric scraps, pieces I am working on and threads, they are all stored in pretty wooden crates. I also have a bookcase full of all my fabric – there is some in every colour and pattern.
Next to my sewing machine sits my Roberts Radio – when I am working I love to listen to the radio, especially fun on a lovely bright day when I have the windows open and the radio up loud.
What inspires your work?
I’m inspired by the wildlife I see in the UK … from the common birds that fly in and out of my garden to the rarer creatures that live in the fields nearby. I love seeing the Scottish animals when I go on my summer holidays to Dumfries and Galloway – the inspiration for my popular Highland Cow design. British flowers are also a big inspiration, from the different garden varieties to the wildflowers that grow in the countryside – I am definitely going to expand my range of floral embroideries soon.
What are you currently working on?
I am currently working on a few new designs for some Facebook Market Nights that I will be participating in. One in particular is based on the seaside, so lots of sea creatures are being created …
There are also lots of new designs that I’m creating through #the100dayproject that I am doing on Instagram. Everyday I post a new design which I will embroider this year! So far I have created a few – my favourite is definitely the Daisy … (ps … if you head over to my instagram page and see a design you like … just let me know and you will get 10% off that hoop!!!)
I am also working on an exciting project which will help support my mission to raise awareness of our beautiful native animals and wildlife. Something I think is really important … watch out for the big announcement on my social media very soon.
How have you found your Etsy journey so far?
Tricky… I am yet to find the perfect combination of photos, tags and prices which will help with sales. So I will carry on tweaking the shop until it is perfect. A long process but hopefully it will take off soon…
Your work is beautiful I am sure it will take off! Any lessons learned so far that you would like to share with other Etsy makers/online sellers?
I have found that pricing is tricky – don’t underprice (I’m still working on this) and don’t be afraid to increase your prices! People will be more willing to pay more for quality products as they will understand the time and love that has gone into it! Everything takes time to work on Etsy so don’t be impatient and keep on tweaking!
Your favourite make so far?
That is such a hard question to answer … I love so many of my embroidered animals that it hard to choose a favourite but, at the moment, I really love the Duck hoop. He’s got real character and I love the combination of the embroidery and the delicate blue gingham… I really think it is the perfect decoration for a children’s bedroom.
Your best seller?
It a close call between my Hedgehog design and the Highland Cow. Both are super popular and get ordered again and again. The hedgehogs were particularly popular at Christmas when I embroidered teeny tiny santa hats onto them for tree decorations.
What’s next for your shop?
I am going to continue creating new designs – you wouldn’t believe the number of British animals and flowers I still want to embroider. There are also a few products I would like to try out including Wedding Favours, Bunting and maybe even Framed embroideries.
Your Etsy crush:
Oh this is so tricky. I have a list of shops I want to buy from, I just need more space in my home. My most favourite ones have to be;
– The Paper Butterfly (A new shop on Etsy full of beautiful decopaged pieces) www.etsy.com/uk/shop/SophsPaperButterfly
– Hope the Black Dog (An amazing business which raises awareness of mental health through beautiful cross stich) www.etsy.com/uk/shop/hopetheblackdog
– Sweet Pea Paperie (Super pretty prints which I want to fill my house with) www.etsy.com/uk/shop/sweetpeapaperiex
Your favourite Etsy purchase?
I think my favourite Etsy purchase has to be a super, super cute greeting card from BEEautiful Creatures. Who doesn’t want to receive a card with a pretty, rainbow unicorn on the front!?
I love so many of her beautiful prints and have been so close to ordering the Lily the Deer print multiple times! My self control is amazing!
Where can we find you on the web to come and say ‘hi’?
Thank you so much to Megan Heffer from Little Stitch of Nature for agreeing to be our guinea pig this week for our first ‘Feature Friday’. I’m really looking to see how her work progresses, particularly with the floral theme of embroidery hoops. I love flowers and am looking forward to seeing some embroidered tulips! I’m guessing many Leapup readers would also love to know when Megan is going to turn her hand to doggie embroideries too, I’m sure they would be very popular.
I really want this ‘Feature Friday’ to help share the love and create a platform where Etsians can show off their lovely wares. It’s only when you actually start selling online that you get a real understanding of how hard it it is to get your work seen and as a newbie seller I know only too well the hurdles involved! A lot of new Etsy businesses don’t have thousands of pounds to spend on marketing and they certainly don’t have the footfall of an art gallery, never mind the high street giants. So this is about doing our little bit to raise the profile of some of the talented makers. I truly hope this feature will be a small step to help these businesses on their way to even greater success.
If you’ve made it to the bottom of the page please comment below if you have any feedback you’d like to give about the format of this feature and of course please can we ask you to share the article across social media. Why not visit the Little Stitch of Nature Shop – have a browse… treat yourself?
Leanne @ Leapup x
If you are an Etsy shop in the UK and are interested in ‘Feature Friday’ then please contact us here and simply send us the name of your Etsy shop, providing a few brief details. If we think you’d be a good feature then we will be back in touch. Please be advised that your photos should be light and bright and you should be actively involved in social media to be considered. It may take up to a month until you hear back as many slots in the coming weeks are already taken due to receiving a lot of interest. Thanks again for your interest and we look forward to hearing from you!